As with all social media, creating great content is the key to social media marketing success. Here are six tips to help you get noticed in the Facebook newsfeed.
- Be human! People come to Facebook to interact, not to buy your product or read every blog post you’ve written.
- Keep your status updates short & sweet, otherwise folks won't read them.
- Remember that your fans like photos and videos so include rich media if possible.
- Think about time of day: what time are your most of fans online and checking Facebook?
- Use the 80/20 principle: Post 80% about things related to common interest of your fan base, 20% directly related to your brand/company.
- Don't post more than 1-2 status updates per day, otherwise fans who see your content will get irritated and un-like your fan page right in their newsfeed.
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